What is Google Analytics? it is a dashboard of tools that helps you better understand you customers and website visitors. It tracks and reports website traffic, and helps you know what is working and what improvements you need to make to your website.
Why you should be using Google Analytics
1. Website Traffic
You can see how many people are visiting your website on a daily, monthly, and yearly basis. In addition you can see the demographics, geography, and what they are using to see your site, desktop, tablet, or smartphone.
2. You can see how people find your website
The “Acquisition” section is devoted to telling you where your visitors are coming from. Google tracks how people are finding your website, are they coming from a organic search, paid ad, social media post, or maybe a email campaign. This can tell you where your marketing is doing well and what could use improvements.
3. You can see the most popular pages on your website
Every website has pages that perform better than others. The metrics for these reports can show you what pages your visitors are looking at, for how long and what pages are not performing so well. This is valuable information you can use to make new content for the under performing pages to help your visitors stay more engaged.
4. Interests
Yet another great feature that Google Analytics has for us is the interests section. This shows you what other interests your visitors have, this could be a great tool for creating new content and also social media posts to help keep you site visitors more engaged.
5. It’s Free
Google Analytics is 100% free! No matter how big or small your budget is, you can afford this.
Now that you know it is such a valuable tool for your website, go get signed up. Sign up for your Google Analytics account with your email address. To add your website click “add property” and follow the instructions after that.
Not so sure on how to do this and need additional help, email me at [email protected]
