What is Responsive Web Design?
Responsive Web Design is the approach to web design that no matter what type or size device the user is viewing, the website “responds” or resizes itself on the device. This could be on a desktop, laptop, tablet, and smartphone. The website gives a great user experience, basically, it looks great on all devices.
Back in the day businesses would have to create two different sites, one for desktop and one for mobile devices. With Responsive web design businesses only need one for all devices, this will help users have a great experience and remember your site when the are looking for your services.
Why do I need it?
Improved User Experience
You want people to love your site, and you want them to come back to it, user experience is huge to website owners. Having a site that takes forever to load, and does not look good on smartphone or tablet makes a company look unprofessional, and no one wants to do businesses with someone like that. A Responsive web site offers the user a much better experience, with the user wanting to come back to your site.
Google Loves It
Google says that Responsive web design is the most recommended mobile configuration and has been referred as the industry best practice. Responsive sites are more efficient for Google to index and crawl through all of the webs pages and images. If your have two separate sites, one for mobile and one for desktop Google needs to crawl though and index multiple versions of the same site, which leads to duplicating content and hurting your SEO ranking.
Improves SEO (Search Engine Optimization)
Besides making for a much better user experience, Websites that are not responsive can have a decline in their SEO (Search Engine Optimization) rankings, over 60% of all searches online come from a mobile device. Responsive web sites have a much greater chance of ranking higher in search engines than a non responsive site, Google gives preference to sites that are responsive.
One more thing
Google even offers a mobile responsive test so you can see what your visitors see. Find out if your website is mobile friendly.
Need More help with making your website responsive? Contact me to find out how to make your website look great on all devices.
