Absolutely..No doubt about it!! your business needs a professional website. You may have the greatest Facebook page ever made, you still need a website. Yes, Facebook offers your business a free platform to interact with new and existing customers, but that is not enough, Your business website is where your customers get all the information about your business. when it comes down to it, your website is your badge of credibility for your business.
Credibility
People tend to trust companies with both a website and Facebook page more than one with only a Facebook page. Customers are more likely to choose the company with both over the one with only a Facebook page. When it comes to your website, you have much more control, you can showcase your brand, and can control the impression of what you want people to see your brand as. You should think of you business website as a badge of trust.
You Don’t Own your Facebook Page
What would you do if Facebook decided it no longer wanted to have business pages? most likely this will not happen anytime soon, but if it did, all of your followers and base would be gone. having your own business website gives you complete control of how your website looks and what features you want people to see. You decide when to change the design and features, Facebook has no say.
SEO
When searching for a business, what do most people do, Google it or search for it on Facebook? Most will Google it, yes search engines index Facebook pages, but your business website gives you the ability to optimize your website for search engines such as Google, making it easier for people to find you and your website.
Limitations
There are many limitations when it comes to Facebook, it only lets you share basic details about your business and what about this one, not everybody is on Facebook, Yes there are people who don’t have it. There are accessibility issues as well, if someone does not like your page they will not get any of the notifications or updates.
Your Business website is your first impression that you give your audience, you get to choose what goes on it, from the content to the design of it, it is whatever you want your business to express. Your credibility as a business will be much greater if you have a website, give yourself and your customers what they deserve.
